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PRIVACY POLICY


Effective date: 18 August 2025

Introduction

 

This Privacy Policy (“Policy”) explains how ABP Consultancy (“ABP”, “we”, “us”, “our”) collects, uses, shares, and protects personal data, including when artificial intelligence (“AI”) or automated decision-making is involved.

 

This Policy applies to:

  • Your use of our websites and applications (“Site”);

  • Your purchase or use of our services;

  • Your interaction with us (e.g., by phone, email, surveys, or events);

  • Our marketing and business development activities.

 

We regularly review this Policy. The latest version will always be available on our Site.

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1. Important Information and Who We Are

 

ABP Global Ltd (Group) is made up of different legal entities. This Policy is issued on behalf of the Group. When we say “ABP Consultancy” we mean the relevant entity responsible for processing your data.

We have appointed a Data Protection Officer (DPO) to oversee privacy matters. Contact: Legal@abpconsultancy.com

 

2. Types of Personal Data We Collect

  • Identity Data: name, date of birth, gender, title, user IDs.

  • Contact Data: address, email, phone numbers.

  • Financial Data: payment details, bank information.

  • Transaction Data: services purchased, invoices, order history.

  • Technical Data: IP address, device IDs, browser type, system logs, AI interaction data.

  • Profile Data: login credentials, preferences, survey responses, chatbot history.

  • Usage Data: website navigation, click behaviour, AI tool usage.

  • Marketing Data: opt-ins/opt-outs, campaign engagement.

  • Special Category Data: not actively collected. If required, will only be processed with explicit consent or legal obligation.

  • Aggregated Data: anonymised statistical data, used to improve services and AI systems.

 

3. How We Collect Personal Data

  • Directly from you: via forms, phone, email, events, surveys.

  • Automatically: through cookies, analytics tools, chatbots, and AI-driven systems.

  • Third parties: analytics providers, advertising networks, payment processors.

  • Public sources: government registers, professional directories.

 

AI Tools: We use Microsoft Clarity, Google Analytics, and other AI/ML tools to analyse behaviour, personalise experiences, and detect fraud.

 

4. How We Use Your Data

 

We use your data to:

  • Register you as a client and deliver services.

  • Process and collect payments.

  • Communicate about service updates, changes, and support.

  • Improve our Site and services using analytics and AI.

  • Deliver personalised recommendations and marketing (with your consent where required).

  • Secure our systems and prevent fraud.

  • Train and improve AI models (with anonymised/aggregated data where possible).

  • Comply with legal obligations.

 

5. Disclosures of Your Data

 

We share your data only with:

  • Internal ABP entities.

  • Trusted service providers (IT, payments, AI/analytics, cloud hosting).

  • Business partners where collaboration is required (with appropriate contracts).

  • Regulators, courts, or law enforcement (where legally required).

  • Buyers/new owners in the event of a merger or sale.

 

We do not sell your personal data.

 

6. Data Security

 

We apply strict security measures including:

  • Encryption and pseudonymisation of sensitive data.

  • Access controls and audit logs.

  • AI oversight, including bias testing and human review procedures.

  • Incident response plans for breaches.

 

Only authorised employees and service providers can access your data.

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7. Data Retention

 

We keep personal data only as long as needed:

  • Client/contractual data – contract duration + 2 years.

  • Financial/transaction data – 6 years (tax law).

  • AI/interaction logs – 2 years unless you withdraw consent.

  • Aggregated/anonymised data – may be retained indefinitely.

 

8. Your Legal Rights

 

You have the right to:

  • Access your data.

  • Correct inaccuracies.

  • Erase data where lawful.

  • Restrict processing.

  • Port your data to another provider.

  • Object to processing for legitimate interests/marketing.

  • Request human review of automated or AI-driven decisions.

 

Contact: Legal@abpconsultancy.com to exercise your rights.

 

9. International Transfers

 

We may transfer data outside the UK/EEA (e.g., US cloud or AI providers).

 

Safeguards:

  • Adequacy decisions,

  • Standard Contractual Clauses,

  • Encryption/pseudonymisation.

 

10. Complaints

 

You may lodge complaints with the Information Commissioner’s Office (ICO) (www.ico.org.uk).
We encourage you to contact us first at Legal@abpconsultancy.com.

 

11. Changes to This Policy

 

We may update this Policy. Significant changes will be posted on our Site and, where required, we will request renewed consent.

 

12. Third-Party Links

 

Our Site may include links to external websites, plug-ins, and AI-enabled services. We are not responsible for their policies – please read them carefully.

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